Construction Marketing.

DEC Projects provides construction marketing in Melbourne for contractors, civil companies, and property developers who want more enquiries and a stronger tender presence. We combine copywriting, professional communication, strategic marketing, and graphic design to help construction businesses stand out and win more work.

Marketing Services.

Professional Presentation

Elevate every aspect of your brand with cohesive, polished presentations that leave a lasting impression. Ensure your business communicates sophistication and consistency across all touchpoints.

Tender & Bid Support

Maximise your chances of winning tenders with compelling, strategically structured submissions. Present information clearly and uniformly to showcase your brand’s strengths.

Strategic Marketing Plans

Design and execute targeted campaigns tailored to your business model and audience. Drive growth with strategies that go beyond social media and websites.

Professional Communications

Craft sharp, impactful messaging that resonates with your audience. Align all marketing materials to communicate a consistent and powerful brand voice.

Brand Development

Create memorable, high-impact visuals including logos, colour palettes, and iconography. Integrate design with messaging to build an iconic, market-ready brand.

Website Development

Develop user-friendly, visually striking websites from concept to launch. Provide ongoing maintenance to ensure optimal performance and relevance.

Social Media Management

Plan and execute social media campaigns with tailored content and collateral. Maintain an engaging presence with calendars, ideas, and concepts designed to captivate your audience.

Digital Marketing

Maximise ROI with targeted campaigns across Google, Meta, and other platforms. Monitor analytics, optimise performance, and drive measurable results.

Person in a brown sweater holding a copy of the 2025 DEC Projects Capability statement, with a cup of coffee on a blue table.

Portfolio.

Laptop displaying Coastal View Estate's new website with an aerial view of a neighbourhood by the coast, with green open spaces and roads, on a white table in a cozy room. DEC projects created this website.
A laptop on a white desk showcasing the new A1 Earthworks website that DEC projects created. With a bowl of cereal, a small dish, a glass of beer, a potted plant, and a candle.
McElligotts Capability Statement booklet held in hand showcasing professional presentation and corporate branding
Carrabay’s redesigned company website shown on computer monitor
A branding style guide featuring the logo 'Traill Estate Stratford,' with images of nature, a sunrise over mountains, a coffee cup, people dining, cyclists, and promotional posters with outdoor scenes and the tagline 'Gateway to paradise.'
Aerial view of Racecourse Road showing ongoing road construction with construction vehicles and equipment, adjacent to a small body of water, under clear skies. SME Civil social media tile that DEC projects produced through their marketing services
A booklet titled "Capability Statement" with a photo of construction workers wearing orange safety vests and helmets working outdoors. The booklet includes contact information and a logo for Astern Group.
Computer monitor displaying a website for Marcon Civil, a civil construction company, with images of construction workers and equipment.

Project Brief

Over a 6-week engagement, we worked with Carrabay to deliver a complete brand and communications refresh, ensuring the company is represented consistently and professionally across all platforms.

Scope of Works

  • Developed a full brand kit to ensure consistent messaging across all platforms, including:
    • Refreshed slogan
    • Vision & mission statements
    • Company "why"
    • Value proposition
    • Call to action
    • Key messaging pillars
    • Boilerplate
  • Delivered a full website refresh with updated copy and refreshed branding
  • Created a pitch deck aimed at tier 2 clients
  • Produced a 12-page capability statement (print-ready) that professionally represents the company

Duration

6 Weeks

Gallery image

Project Brief

From March–June 2025, we were engaged by McElligotts to deliver a cohesive set of brand and tender-ready materials to professionally represent the company and support pursuit of upcoming opportunities.

Scope of Works

  • Company Overview Capability Statement — 12 pages
  • State-Based Capability Statements — 4× documents, 8 pages each (Victoria, Tasmania, Queensland, New South Wales)
  • Professional Tender Presentation
  • Project Data Sheets
  • Company & Project Organisational Charts
  • Employee CVs

Duration

March–June 2025

McElligotts gallery image

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