Construction Marketing
DEC Projects provides construction marketing in Melbourne for contractors, civil companies, and property developers who want more enquiries and a stronger tender presence. We combine copywriting, professional communication, strategic marketing, and graphic design to help construction businesses stand out and win more work.
Marketing Services.
Brand Development
Build a brand that looks professional, considered and recognisable. We create logos, brand style guides, colour palettes, typography and iconography that work together to form a cohesive identity. Whether you're launching a new business or refreshing an established brand, we develop a visual identity that represents where your business is today and where you want it to go.
Brand Alignment
Your business should look like the same business everywhere it appears. We align your letterheads, CVs, proposals, pricing schedules, reports, presentations and other internal documents with your existing brand guidelines. The result is a cohesive suite of professional templates that gives your team consistency across both client-facing and internal communications.
Copywriting & Brand Messaging
How your business sounds is just as important as how it looks. We define what you do, why you do it, who you want to work with and what sets you apart. From slogans, mission and vision statements to value propositions, key messaging pillars, company profiles and service descriptions, we create the copy your business can use consistently across its website, marketing and professional documents.
Website Development
Create a website that works for your business. Whether you need a simple two-page website to get started or a professional multi-page site with online stores, downloadable resources, enquiry forms or email marketing integrations, we build around what you actually need. We also offer ongoing website maintenance through monthly packages to keep your site current, functional and working for your business.
SEO, AIO & GEO
Help the right people find your business online. Search Engine Optimisation (SEO) improves your visibility through traditional search engines, while AI Optimisation (AIO) and Generative Engine Optimisation (GEO) help your business become more visible across emerging AI-powered search tools. Our monthly service manages ongoing optimisation, content, indexing and website improvements to build organic visibility and help generate opportunities over time.
Social Media Management
Maintain a professional presence on the platforms your clients use. Whether that's LinkedIn, Facebook, Instagram or a combination of channels, we determine what makes sense for your business. Through our monthly management packages, we develop content ideas, write the copy, create branded graphics and schedule your posts, giving your business a consistent online presence without adding another task to your team's workload.
Marketing Collateral
Give your business professional marketing material that clearly communicates who you are and what you can deliver. We create company capability statements, targeted sector and service capability statements, project profiles, brochures, business cards, presentations, posters, banners, signage and other branded collateral. Everything is designed to work together and present your business consistently.
Strategic Marketing Campaigns
Turn a specific business objective into a focused marketing campaign. We plan and manage social media advertising, Google Ads, search campaigns, events, exhibitions, launches and tailored industry marketing initiatives. Rather than applying the same formula to every business, we develop the strategy, messaging and channels around the audience you need to reach and the outcome you want to achieve.
Portfolio.
Flatline Concreting PTY LTD
Coastal View Estate
Applied Group
McElligotts
Traill Estate Stratford
Carrabay
Marcon Civil
SME CIVIL
A One Earthworks
Astern Group
Murray Valley Sand and Civil